About us

Welcome to Jus Hoop — where basketball becomes legendary. Founded by NBA Master Trainer Chris Johnson, we’re a global, player-first community of innovative coaches, a coaching platform that develops coaches and trainers, cutting‑edge training tools, and culture‑driven programming designed to elevate your game fast. We build coaching systems, develop trainers, and equip athletes with pro‑level skills, confidence, and a winning mindset. Whether you’re training for the next tryout, coaching a champion, or repping the culture, join us and level up. Game on.

Chris Johnson

NBA Master Trainer, entrepreneur, and founder & CEO of Jus Hoop — turns elite talent into basketball legends. With a Master’s in Guidance & Counseling and 20+ years coaching at every level (NBA, G League, college, high school, top AAU and international teams), Chris combines elite skill development, championship‑caliber strategy, and a relentless mental‑skills approach to unlock pro performance.

Chris has worked directly with NBA champions and All‑Stars — including Dwyane Wade, LeBron James, Rajon Rondo, Jimmy Butler, Tyrese Maxey, Jalen Johnson, Andrew Wiggins, Jaylen Brown, Joakim Noah, Chris Paul, and Tobias Harris — helping players refine their craft and dominate on the biggest stages. His proven methods blend on‑court training, performance technology, and mindset coaching to produce measurable results.

As the creator of Jus Hoop and the Jus Hoop Training App (the world’s #1 online player & coach development program), Chris builds comprehensive programs for athletes, coaches, and trainers — from youth prospects to NBA veterans. He also coaches CEOs, industry leaders, and entrepreneurs on mindset, leadership, and peak performance.

Equal parts coach, mentor, and motivator, Chris’s passion is simple: develop better players, better coaches, and a stronger basketball culture. Join him and the Jus Hoop community to elevate your game, your mind, and your legacy.

Cory Smith

Cory Smith is a respected basketball trainer with over a decade of experience, currently serving as COO and Lead Development Trainer at Jushoop. He works with players at all levels from youth to NBA creating personalized development plans to help them reach their full potential. Cory has trained top athletes like Caleb Foster, Mercy Miller, and Isaiah Johnson, and has assisted Chris Johnson with NBA stars including LeBron James, Tyrese Maxey, and Jordan Clarkson. Known for his adaptability and mentorship, Cory is also a speaker and role model dedicated to developing both players’ skills and character.

Our Purpose

Our purpose at Jus Hoop is simple: build real relationships with coaches and players and educate the whole person — body, mind, and game. We’re more than training; we’re a development ecosystem that grows players and coaches together.What we do:

  • Teach: Clear, proven skill progressions and team systems.
  • Certify: Coach education and certification to raise standards.
  • Personalize: Individual development plans, video breakdowns, and data-driven feedback.
  • Mentor: Mindset coaching to build confidence, leadership, and resilience.
  • Equip: Drill libraries, performance tools, and an app for on-demand training.
  • Connect: Clinics, workshops, and a global network linking youth to college and pro opportunities.
  • Track: Simple metrics and milestones so progress is visible and goals are reached.

Join Jus Hoop — learn better, coach better, play better.

Our Goal

  • Deliver measurable progress with clear training plans and regular assessments.
  • Improve on‑court performance with position‑specific drills and game reps.
  • Build confidence and mental toughness through mindset coaching.
  • Train and certify coaches with proven curriculum and systems.
  • Personalize development with video feedback and individual plans.
  • Create pathways to college, AAU, and pro opportunities.
  • Provide easy-to-use tools and an app to track progress.
  • Foster a supportive community and mentorship for long-term growth.